How do you pronounce Mooloolaba?
(moo·loo’ lä·bä)
It's fun to say, once you get the hang of it.

What is Mooloolaba?
Mooloolaba is a magical beach town nestled on the Sunshine Coast in Queensland, eastern Australia. Mooloolaba means "black water snake" and was named by the aboriginal natives of Australia. As a kid I spent a lot of time in Mooloolaba and it makes me smile every time I visit. Mooloolaba is also the name of my company. We're committed to producing comfortable, quality, stylish surf wear for women. Australian inspired, based in California, we call ourselves a surf wear company but remember, "you don't have to surf to wear 'em."

How is Mooloolaba making a difference?
Currently, women's surf wear in America is targeted toward juniors, featuring very short board shorts in teeny-weeny sizes. There isn't really much available for larger and more mature women. Mooloolaba is changing that.

We manufacture hip, sophisticated, functional and versatile surf wear for women of all sizes and ages. Our target market are women in their 30's and up, including athletes who are muscular and require more realistic sizing. Surfing has transcended fashion for many women, and the number of participants is growing rapidly. In addition to providing heavy-duty surf wear for women, we're committed to supporting women's surfing around the world. It's about time women surfers are recognized and properly outfitted!

Jen Ryan/Owner